I was on-site during the pivotal moment when Norman Regional Health System successfully acquired Moore Medical Center—a strategic win that expanded our regional footprint against significant competition. In my role leading the visual storytelling, I focused on moving beyond the corporate announcement to document the actual site and the people involved, grounding the organization’s new narrative for the healthcare system as a whole.
This acquisition was a turning point for the system. But growth at this scale calls for more than just successful communication; it requires operational clarity. Following the transition, I partnered with IT to design a real-time executive dashboard, translating raw, complex data into the same high-level insights I brought to my other brand projects. Working closely with Physician Services and agency partners, I directed our visual strategy across both digital and print—from ensuring consistent, high-impact physician imagery for our web campaigns to providing art direction for our comprehensive physician directory.
As a Content Management Specialist, I kept the transition of our payroll documentation on track by coordinating assets between stakeholders, designers, copywriters, and developers. My role was to ensure everything was ready for live publication. This initiative helped improve manager efficiency by 90%, proving that clear, well-managed communication is essential for healthcare performance.
Herd Construction came to me needing a practical website redesign. After brainstorming, we decided to migrate the content to Squarespace which reduced costs. We streamlined the website by refining the copy and modernizing the contractor's digital presence. The redesign simplified site management, improved the user experience, reduced hosting costs, and incorporated foundational SEO best practices to support online visibility.
Aware, Play, Create is my LinkedIn newsletter brand system. The concept was built to convey a playful-but-professional voice. I chose a colorful header for graphics, social assets, and print applications, including this custom bucket hat, to keep the system recognizable across formats.
Created a custom stationery illustration for my resume as part of my application for a Content Management role at Costco. The artwork was developed within brand guidelines to strengthen the overall presentation of my materials.
A personality-driven brand concept designed to help a playful product stand out and attract attention in a crowded pet market.
This brand concept is for a sporty cat treats line. We gave it a logo and the tagline "Crunch, munch and meow with Meowby Snacks," with wearable merch that demonstrates flow from illustration to apparel and packaging.
“Every curve tells a story — a story that connects what a brand believes and what people feel.”